SEO3 min
Temiz analytics raporlarini bozan yaygin UTM hatalari
Sik UTM hatalari, tutarsiz isimler, harf duyarliligi sorunlari ve karisik source, medium ve campaign degerleri icin pratik rehber.
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UTM olusturucu online
Hedef URLyi source, medium, campaign ve istege bagli term ya da content degerleriyle birlestirerek izlenebilir kampanya URLleri olusturun. Newsletterlar, ucretli kampanyalar ve trafik atifini duzenlemek icin yararlidir.
Gecerli URL
Evet
Alan adi
site.com
Parametre sayisi
5
Eklenen parametreler
utm_source, utm_medium, utm_campaign, utm_term, utm_content
Rehber
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Nedir
UTM Builder is a free online tool that appends campaign tracking parameters to a destination URL. It helps standardize utm_source, utm_medium, utm_campaign and optional values so analytics tools can group traffic more cleanly.
It is useful when teams share links across multiple channels and need to understand which campaign, source or placement actually drove visits, clicks or conversions.
Ne zaman kullanilir
Use it when you launch newsletters, paid ads, sponsorships, social campaigns or internal promotions and want cleaner analytics attribution from the start.
It also helps during reporting cleanup because manually typed campaign URLs often create inconsistent names that split one effort into multiple noisy rows in analytics.
Kullanim
Arac nasil kullanilir
- 1
Paste the destination URL and fill in utm_source, utm_medium and utm_campaign using the naming convention your team has agreed on.
- 2
Add utm_term or utm_content only when you need extra segmentation, such as different ad variants, placements or keyword level detail.
- 3
Copy the final tracked URL and use it consistently across the campaign so analytics reports stay clean and comparable.
FAQ
Sik sorulan sorular
Hangi UTM parametreleri temel kabul edilir?
Minimum olarak ekipler genelde utm_source, utm_medium ve utm_campaign alanlarini doldurur. Digerleri ise gereken raporlama detayina gore istege baglidir.
UTM isimlendirmesi kampanyalar arasinda tutarli olmali mi?
Evet. Tutarlilik cok onemlidir; ayni source ya da kampanya farkli bicimlerde yazildiginda raporlar hizla karisir.
Icerik
Bu araca bagli makaleler
SEO3 min
UTM adlandirma kurallari neden sanildigindan daha onemlidir
UTM takibi, kampanya adlandirma disiplini ve temiz kurallarin analytics raporlarini neden daha guvenilir hale getirdigini anlatan pratik rehber.
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UTM tracking vs manuel kampanya takibi: neden konvansiyon kazanir
UTM URLleri ile manuel kampanya takibi arasindaki farki ve ortak bir isim konvansiyonunun reporting ile attributioni neden iyilestirdigini anlatan pratik rehber.
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